When Thomas Jefferson established the University of Virginia, he intended it to be much more than a physical location of learning. He envisioned a “University on a plan so broad and liberal and modern, as to be worth patronising with the public support, and be a temptation to the youth of other states to come, and drink of the cup of knowledge [sic] and fraternize with us.” To this end, he created UVA’s renown Academical Village for professors and students to live side-by-side, “based on the illimitable freedom of the human mind, to explore and to expose every subject susceptible of its contemplation.”

Since its founding, the Academical Village has indeed served to bring together extraordinary individuals and develop a robust community spanning from Medicine to Law and from the Humanities to the Physical Sciences. UVA continues to value interdisciplinary pursuits and dialogue across its campuses and departments.

The rise of social media has created a way to translate Jefferson’s vision of UVA from the physical work into the virtual. To this end, the UVa Development and Public Affairs office has created TJ’s UVA.TJ’s UVA is a social media project with the goal of gathering the UVA community around the globe, across disciplines, and spanning the generations together once more in direct dialogue. This project is comprised of three elements each designed to facilitate deeper connections within the UVA Community.

  • Facebook Page: The TJ’s UVA page is designed to bring events occurring on Grounds to the greater UVA Community both across departments and schools as well as virtually online. It features links to live-streams as well as event information.
  • Twitter: Under the account @TJ’sUVA and and hashtag #TJsUVA, this allows individuals within the UVA community to share their thoughts as they attend events via “live-tweets” and share their own experiences to the wider UVA community.
  • Blog: A place for exclusive multimedia user-generated content. TJ’s UVA Blog features guest-bloggers, interviews with members of the UVA community, and an archive of the June 12th events that first brought our virtual community together

A note about user-generated content: A fundamental part of this social media project is debate. While the UVa Office of Development and Public Affairs sponsors this project, this is not a place to tout any official party line. The only rule governing content is that it must be civil. Personal attacks on other users will not be tolerated nor will profanity.


2 responses to “Home

  1. This is a great project – any plans to promote social media efforts at school/department level? Would be great to have a page on this blog dedicated to links of official Facebook, Twitter, Pinterest, etc., pages from UVA units.

    • That’s a fantastic idea! I could use collaboration in putting it together from Departments that are interested in participating. They could put together wording, media, and links, and I would be happy to incorporate it! Do you have any leads?

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